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When Was Chevrolet Founded?

2020 Chevrolet Trax

You can’t drive through Birmingham without passing the latest Chevy models, so how did this brand become such a massive success? In this guide, we’ll walk you through who founded Chevrolet and how the brand grew from humble beginnings to an international hit.

Who Founded Chevrolet?

Chevrolet was founded by both Louis Chevrolet and William C. Durant. Louis Chevrolet had gained attention as a race car driver and automotive engineer, while William C. Durant was one of the original founders of General Motors (GM). After leaving GM in 1910, he sought to create a new company to bring autos into the future.

How Did Chevrolet Develop?

So, when was Chevrolet founded? The brand was born on November 3rd, 1911 in the heart of Detroit, Michigan. This was not only a big year for Chevy, but also the very first year of the Indy 500. Following its debut, Chevrolet developed very quickly.

  • 1918: Chevrolet and General Motors (GM) merge and Durant regains his GM presidency.
  • 1919: By 1919, Alfred Sloan became the new GM president. Chevrolet is targeted as the volume leader in the GM family, resulting in the slogan ‘a car for every purse and every purpose.’
  • 1929: Chevrolet overtakes Ford as the best-selling car in the United States.

Where Did Chevrolet Start Manufacturing?

The very first Chevrolet factory was set in its headquarters of Flint, Michigan. Located at the corner of Wilcox and Kearsley Street, this spot is well-known to this day as “Chevy Commons.” This was the site of the very first Chevrolet car: the Series C Classic Six. This model was designed by Etienne Planche, and it debuted at the 1913 New York Auto Show.

What Does the Chevy Logo Represent?

Many Vestavia Hills drivers can recognize a Chevy vehicle by the logo alone, but the origins of the iconic bowtie remain a mystery. Here are three of the most popular theories surrounding how the Chevy logo was designed:

  • William C. Durant was inspired by wallpaper in his hotel room in France.
  • The logo drew inspiration from the Coalettes coal company logo.
  • The design paid homage to the Swiss cross, a nod to Louis Chevrolet’s heritage.

Find Out More with Hendrick Chevrolet Hoover

Now that you know when Chevrolet was founded, why not explore its modern day success with a test drive at Hendrick Chevrolet Hoover? Contact us in Hoover to get started, or buy online with home delivery without leaving your Bessemer living room!

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Hendrick Vehicle Disclaimer:
$749.00 Dealer Administrative Charge not included in advertised price.

All prices exclude all taxes, tag, title, registration fees and government fees. Out of state buyers are responsible for all taxes and government fees and title/registration fees in the state where the vehicle will be registered. All prices include all manufacturer to dealer incentives, which the dealer retains unless otherwise specifically provided. Dealer not responsible for errors and omissions; all offers subject to change without notice; please confirm listings with dealer.

All vehicles may not be physically located at this dealership but may be available for delivery through this location. Transportation charges may apply. Please contact the dealership for more specific information. All vehicles are subject to prior sale.

Additional Disclaimers:
*Length of contract limited. Must finance with GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 1/31/22. **Chevrolet Loyalty Offer. NCR; Buffalo, NY; Erie, PA; Pittsburgh, PA; Rochester, NY. For Purchase must be current Owner/Lessee of a 2008 or Newer Chevrolet Passenger Car or Truck. For Lease must be current Lessee of a 2017 or Newer Chevrolet Passenger Car or Truck. Lease is Compatible with the Lease Loyalty / Conq Programs. Take new retail delivery by 1/31/22.

*Not available with special finance or lease offers. $500 Customer Cash on MY22 Chevy Trax, Chevy Equinox, Chevy Traverse, $1,000 Customer Cash on 2022 Chevy Blazer. $750 Customer Cash on 2021 Trax, $2,500 on Chevy Equinox (excludes L), $1,750 on 2021 Chevy Blazer (excludes L), and $500 on 2021 Chevy Traverse. Take new retail delivery 1/31/2022.

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1620 Montgomery Hwy
Hoover, AL 35216
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Main 205-383-1619 Sales 205-383-1619
1620 Montgomery Hwy
Hoover, AL 35216
Hendrick Chevrolet Hoover 33.3999, -86.80624.